Ather Energy Limited, a pioneer in the EV two-wheeler industry in India, has opened its first Experience Centre, Ather Space, in Colombo, Sri Lanka, marking a significant milestone in its international expansion strategy. This marks the company’s entry into its second international market, following its debut in Nepal in November 2023. At the Experience Centre, Sri Lankan customers can test ride and purchase Ather’s flagship scooter, the Ather 450X, which caters to the performance segment.
The Experience Centre was opened in collaboration with Evolution Auto Pvt. Ltd., a joint venture between Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited. As Ather’s national distributor in Sri Lanka, Evolution Auto will not only manage sales, service operations, and network expansion, but will also be establishing Ather grid fast-charging stations across the country. This approach aims to facilitate EV adoption and ensure a seamless experience for customers.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, shared, “We are thrilled to enter our second international market, Sri Lanka, where we are starting our sales with the Ather 450X. We believe that the Ather 450X, with its emphasis on performance, is fit for the Sri Lankan market. Its acceleration, maneuverability and ride handling allows riders to easily navigate city routes and diverse terrains. The EV industry in Sri Lanka is still in its nascent stages, and we are excited to be a part of their journey as the industry continues to grow. Sri Lanka is an important part of our global expansion plans and in the following years, we will continue to seek opportunities in other international markets.”
Dhiren Kundanmal, Director, Evolution Auto Pvt. Ltd., said, “We are thrilled to open the first Ather Experience Centre in the heart of Colombo. This center symbolizes our commitment to innovation and sustainability in mobility. Here, we invite everyone to experience the cutting-edge Ather electric scooters, engage with the Ather technology, and become a part of a greener future. We believe that the journey towards sustainable transportation begins with the right experience, and we are excited to share it with the vibrant community of Colombo.”
Last year, Ather entered its first international market, Nepal and as of 31st October 2024, has established 5 Experience Centres and 16 Ather grid fast-charging stations across the country. In India, Ather has 239 Experience Centres across 175 cities and has established over 2000 Ather Grid fast-charging stations, as of 31st October 2024. Ather has 2 manufacturing plants in Hosur, Tamil Nadu, one each for vehicle assembly and battery manufacturing and an upcoming third manufacturing facility in AURIC, BIDKIN, Chhatrapati Sambhaji Nagar, Maharashtra.
