07 March 2025, India:
In anticipation of International Women’s Day on March 8th, NueGo, the electric intercity bus brand from GreenCell Mobility, has announced the distribution of complimentary Femcare Kits for female passengers:- PeeBuddy Stand & Pee device along with 100% rash-free sanitary pads, to be provided to female passengers traveling on NueGo buses.
This initiative is designed to improve women’s comfort during long-distance journeys, address menstrual hygiene requirements, and challenge societal taboos related to period care.
Devndra Chawla, CEO & MD of GreenCell Mobility, commented on this collaboration, stating, “At NueGo, we are dedicated to ensuring the safety, comfort, and dignity of our female passengers, allowing them to travel without concerns.
Our partnership with Sirona highlights an often-neglected aspect of women’s travel—access to vital hygiene products. By offering Femcare Kits on NueGo buses, we aim to normalize discussions around period care, confront societal stigmas, and reinforce our commitment to providing an empowering and seamless travel experience for women throughout India.” He said
NueGo has consistently taken proactive measures to guarantee the safety and comfort of female travelers. With pioneering initiatives such as designated pink seats, GPS live tracking, a dedicated 24/7 women’s safety helpline (1800 267 3366), driver breath analyzer tests, and CCTV surveillance, NueGo has established new standards for secure intercity bus travel.
The brand has introduced India’s first all-women intercity bus service, where both passengers and crew were women fostering confidence in NueGo as their preferred option for safe and dependable travel.
