New Delhi, India – [25 Mar, 2025]:
Yokohama India has launched the ‘Easy Drive’ no-cost EMI program in partnership with Bajaj Finance Ltd. (BFL) to make SUVs and premium tyres more affordable.
This initiative provides a six-month no-cost EMI option for tyres sized 17 inches and above, with monthly payments starting at only ₹1,807. The company intends to increase access to premium tyres by positioning its brand to improve customers’ driving experiences.
“The premiumisation trend in India’s passenger car market is influencing tyre choices. Over 25% of new vehicles now have 17-inch or larger tyres, which are critical for improved handling, comfort, and safety,” said Gaurav Mahajan, Head of Marketing at Yokohama India.
Drivers can now upgrade to Yokohama’s premium ADVAN, Geolandar, and BluEarth series tyres through the Easy Drive EMI Program, ensuring an exceptional driving experience without incurring significant upfront costs, he added
This program is available at Yokohama Club Network (YCN) locations and key retail partners throughout the country.
