NEW DELHI, 11th April 2025
Omega Seiki Mobility, a Faridabad-based electric three-wheeler manufacturer, intends to use Corporate Social Responsibility (CSR) funds raised by Naari Shakti (Women Welfare Charitable Trust), which intends to deploy 2500 specially designed Pink Auto Rickshaws to women drivers across India, thereby increasing employment and last-mile connectivity.
The company has offered these autos at a special price of Rs 2,59,999 (on-road, Delhi), 1% interest rate, and working cost, which is 1/4th the running cost of a CNG vehicle.
The first fleet of pink auto rickshaws will be deployed in Delhi NCR, with subsequent rollouts in Bangalore, North Karnataka, and Chennai cities in the coming months. All selected female drivers will receive driver training, financial literacy programs, and ongoing support to ensure a long-term livelihood and safe operations.
With this initiative, Omega Seiki Mobility and Naari Shakti reaffirm their commitment to building a more inclusive, equitable, and sustainable future.
Uday Narang, founder and chairman of Omega Seiki Mobility, expressed his enthusiasm for the collaboration, saying, “At Omega Seiki Mobility, we believe in driving progress through clean and inclusive mobility. Our collaboration with Naari Shakti is more than just a CSR initiative; it represents a step toward social transformation. By allowing women to take the wheel, literally and metaphorically, we are providing them with a path to independence, dignity, and opportunity.
Safiena Joseph, President of Naari Shakti Women Welfare Charitable Trust, added that the NGO aims to empower women beneficiaries through various government initiatives such as the Pradhan Mantri Yojana, MUDRA loans, and startup loans.
As part of its customer-first approach, Omega Seiki Mobility provides 24/7 service support to ensure that its drivers’ operations run smoothly. The company has also launched an AI-powered chatbot to help customers with service scheduling, maintenance inquiries, and real-time updates. In an emergency, dedicated support teams are on call to provide immediate assistance. The pink auto rickshaws will also be outfitted with GPS and emergency alert systems for added safety. This comprehensive support ecosystem, company officials said, showcases OSM’s unwavering dedication to reliability, safety, and customer empowerment.
