- Mercedes-Benz is discounting the top-spec EQS 680 SUV by a whopping $50,000.
- The hefty price cut applies to the 2025 model, but the automaker is also cutting prices on the 2026 model.
- The incentive is so large that it drops the car’s final price by over a quarter.
The Mercedes-Maybach EQS SUV can now be had with a massive discount that can lower the final price of the car by over a quarter, as discovered by CarsDirect.
When buying or leasing a 2025 Mercedes-Maybach EQS 680 SUV, the automaker will throw in a $50,000 discount known as the “Mercedes Incentive Bonus,” making it the largest price cut for a new EV this year, alongside the similarly outrageous discount offered by Maserati earlier this year.
The offer is valid until Dec. 1, and it one-ups the previous incentive by a healthy $20,000, which could upset some folks who decided to pull the trigger on a brand-new luxury electric SUV. That’s not all, though, as the 2026 Mercedes-Maybach EQS 680 SUV is also in for a more than decent discount of $23,000, according to CarsDirect.
Both incentives are huge, but it’s worth remembering that the top-tier Maybach-spec EQS SUV starts from an eye-watering $180,000, so even with a price cut as big as $50,000, we’re still looking at a car that costs at least $130,000. That’s a lot, but the automaker also has incentives for the non-Maybach 2025 EQS Sedan and SUV, which are eligible for a $10,000 discount when buying with cash, or $10,500 when leasing.
Mercedes-Benz seems hell-bent on getting rid of its inventory of EQ-badged EVs before the new CLA and GLC electric models make their way into showrooms. Earlier this year, the German automaker paused production of all U.S.-bound EQE and EQS models, despite the SUV versions of these EVs being assembled at the company’s plant in Tuscaloosa, Alabama.
The first-generation EQ models have often been criticized for their bean-shaped bodies and high price tags. The company itself admitted that the styling of the aerodynamic EVs has been a little too futuristic for their own good, which is why the new CLA and GLC have a slightly more conventional look.
With a discount as big as $50,000, though, one might be inclined to ignore the design of the car and instead focus on the lavish interior.
