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-Carlsen Martin
Apple is reportedly preparing for its biggest hardware event of the year, with the company’s annual September launch expected to introduce several new products across its ecosystem. According to Bloomberg’s Mark Gurman, September 9 is currently the most likely date for the event, although Apple has yet to officially confirm the schedule.
The event could be particularly significant this year, as Apple is expected to unveil its first foldable iPhone, alongside the iPhone 18 Pro lineup and new Apple Watch models.
Apple September Event Date: What to Expect
Apple traditionally holds its September hardware events on the second Tuesday or Wednesday of the month. With Labour Day falling on September 7, a Wednesday event would give international media and attendees additional time to travel following the holiday weekend.
Apple is yet to send out official invitations, so the September 9 date should still be treated as a reported schedule rather than a confirmed launch date.
Foldable iPhone Could Be the Biggest Announcement
The biggest highlight of the event could be Apple’s long-rumoured foldable iPhone, which is reportedly expected to be positioned as an ultra-premium device and could carry the iPhone Ultra branding.
If launched, the device would mark Apple’s entry into the foldable smartphone market, where Samsung and several Chinese smartphone makers have already established a strong presence. Apple’s approach is expected to focus on a premium design and could introduce a significant change to the company’s iPhone lineup.
Apple gears up for its annual September event — and it’s a big one. Here’s what we know, from what’s coming, to possible event and iPhone pre-order timing. https://t.co/Dju69JqW7E
— Mark Gurman (@markgurman) August 9, 2026 “>
Alongside the foldable model, Apple is expected to announce the iPhone 18 Pro and iPhone 18 Pro Max. The new flagship models should bring performance and hardware upgrades over the current generation, although specific details remain unconfirmed.
Apple Watch Series 12 and Ultra 4 Also Expected
Apple’s wearable lineup could also receive an update during the September event. The company is expected to introduce the Apple Watch Series 12 and Apple Watch Ultra 4, bringing new hardware and potentially additional health, fitness and software features.
The event could therefore serve as a major refresh across Apple’s smartphone and wearable ecosystem.
New Apple TV and HomePod Mini Could Debut
Apple is also reportedly preparing new smart home products. These could include an updated Apple TV and a refreshed HomePod mini, expanding the company’s connected-home ecosystem.
The new devices are expected to complement Apple’s existing ecosystem and offer tighter integration between its hardware products.
Apple Could Delay Pre-Orders
Apple typically opens pre-orders on the Friday after its September launch event. However, if the company hosts the event on September 9, the following Friday would be September 11.
Given the significance of the date, Apple could potentially move pre-orders to Saturday, September 12, although there is currently no official confirmation of such a change.
Apple has reportedly begun preparations for the upcoming product cycle, including marketing materials, promotional content and retail displays. More details are expected to emerge as the company approaches the September event.
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