BENGALURU – JUNE 20th, 2025: Ather Energy’s Annual Supplier Meet 2025 theme, “AMP It”, which stands for Accelerate, Maximise, Progress, brought together its global supplier network and reflected the company’s evolving vision to scale sustainably in India’s rapidly expanding EV sector.
The occasion showcased Ather’s plan to boost company expansion, take advantage of mutual opportunities, and advance via closer cooperation. Strategies centred on localisation, operational resilience, and an unwavering zero-defect approach throughout the value chain were outlined by key leaders.
From product innovation to charging infrastructure, CEO Tarun Mehta described Ather’s growth and ecosystem-building initiatives, emphasising the significance of supplier alignment in providing an exceptional customer experience.
In an uncertain geopolitical environment, Chief Procurement Officer Harendra Saksena provided global insights on commodity trends, supply challenges, and mitigation strategies. Chief Business Officer Ravneet Phokela shared plans to increase market reach through branding, new customer engagement, and deeper channel penetration.
The company reaffirmed its commitment to quality, calling on all partners to uphold a zero-defect standard. Supplier partners reaffirmed their commitment to proactive quality assurance measures and structured process improvements.
In addition, there were interactive demonstrations of the new Halo helmet series, product displays, and test rides of Ather’s performance scooters. In addition to expressing gratitude to the international partners who attended in person, the day concluded with awards for top-performing suppliers.
Ather reaffirmed its message with “AMP It,” which is that strong collaborations and accuracy at every stage of the supply chain will be just as important as innovation in achieving EV leadership.
