- Audi delivered 101,000 electric cars globally in the first half of the year.
- That’s nearly a third more than last year.
- Meanwhile, Audi’s overall car sales, including gas and diesel models, went down 5.9%
Audi just posted its sales figures for the first half of the year, and it’s great news on the electric car front for the German automaker. Globally, the Ingolstadt-based brand sold 101,000 EVs from January to June, which is an impressive 32% increase year-over-year.
It’s even more impressive in the grand scheme of things, where Audi’s overall car sales, including combustion models, went down 5.9% during the same period. This means EVs are anything but a lost cause, as some might suggest, but they also have a lot of catching up to do.
That’s because Audi sold a total of 783,531 cars in total in the first half of the year, which means EVs represent 12.8% of the total sales volume.
The Q4 E-Tron was Audi’s best-selling EV from January to June.
The best-sellers were the Q4 E-Tron, which banked around 45,000 deliveries, followed by the new Q6 E-Tron, which found 36,000 customers. Audi’s EVs proved quite successful in the brand’s home country, Germany, where 21,000 were delivered, leading to a massive year-over-year increase of 76%. In Europe, excluding Germany, EV sales went up by nearly 46% year-over-year, but not all regions brought positive numbers.
In the United States and Canada, Audi sold 12,958 EVs in the first half of the year, a 4% decrease from 2024. Meanwhile, China, the world’s largest car market, saw just 7,897 EVs delivered, a 23% decrease year-over-year, and 288,000 Audis in total, a 10% drop.
“The situation continues to be very challenging,” said Audi CFO Jürgen Rittersberger. “In addition to intense competitive pressure, the drastically increased US import tariffs and expenses for Audi restructuring measures have impacted financial performance in the first half of the year. Uncertainty around incentive programs in the BEV segment has also dampened consumer demand in some markets. At the same time, we are undertaking the biggest transformation in company history.”
According to Reuters, Audi officials are still assessing the impact of a new trade deal between the European Union and the Trump administration, which lowers import tariffs for new vehicles from 27.5% to 15%.
Despite operating 12 factories across the world, Audi Group, which owns the Audi brand, doesn’t have a single plant in the U.S. The group’s only North American manufacturing facility is in Mexico, where it makes the gas-powered Q5 crossover. Meanwhile, all the EVs destined for the U.S. market are made in Germany.
