- General Motors had over 500,000 active Super Cruise users at the end of the third quarter.
- The number of subscribers to the hands-free driving assistance system nearly doubled from last year.
- GM expects to end the year with over 600,000 active subscribers and $200 million in revenue from Super Cruise alone.
Amid a better-than-expected third-quarter earnings report, General Motors claims it now has over 500,000 subscribers to its Super Cruise advanced driver assistance system. It’s a big boost to GM’s autonomy ambitions, and an important potential revenue source for the future.
Super Cruise allows drivers to drive hands-free on over 750,000 miles of compatible highways in the United States and Canada. The customer take-rate was recorded at the end of the third quarter, and it’s a massive year-over-year increase in subscriptions, with GM claiming the number of active users nearly doubled from 2024. Earlier this year, the American automaker said it had over half a million Super Cruise-compatible cars on the road, with over 200,000 monthly active users.
2024 Chevy Silverado EV RST with Super Cruise
Photo by: Chevrolet
In other words, the number of active Super Cruise users has more than doubled quarter-over-quarter, and it nearly doubled year-over-year. With such a steep increase in the uptake rate, GM expects to end 2025 with over 600,000 active users and a revenue of over $200 million.
One interesting tidbit from GM’s third-quarter earnings report is the shockingly low accident rate associated with Super Cruise. According to GM, its Super Cruise-equipped cars have driven over 700 million hands-free miles with zero reported crashes attributed to the assistance system.
Getting back to the subscriber count, it’s worth noting that, while impressive, it doesn’t actually mean half a million people are paying a subscription on a monthly or yearly basis. GM offers a free three-year Super Cruise trial on all compatible cars, and after that, owners have to pay $25 per month or $250 per year to keep using it.
According to the American auto giant, 40% of owners who had a Super Cruise trial chose to pay for it out of pocket in Q3. Make of that what you will, as the company didn’t provide a specific figure for the number of people who are actively paying for the hands-free driving assistant.
GM’s Super Cruise is similar to Ford’s BlueCruise. Both can work on vast stretches of pre-mapped roads, where the driver can take their hands off the steering wheel, while still keeping their eyes on the road. They combine lane centering, adaptive cruise control and automated lane changes.
The two systems offer similar highway functionality to Tesla’s Autopilot, but the latter doesn’t use pre-mapped roads, instead relying on real-time data gathered exclusively from a set of video cameras. And unlike Tesla’s controversial Full Self-Driving, Super Cruise is highway-only.
That said, all are considered Level 2 systems on the Society of Automotive Engineers’ Levels of Driving Automation Chart. This means the driver is responsible for the car’s behavior, and not the company that built it.
Super Cruise debuted in 2017, when it was only available on the Cadillac CT6 and on roughly 200,000 miles of compatible highways. Now, the feature is included in most of GM’s new cars, and 2026 models will be able to automatically transition from the Hands-On Steering Assist mode to hands-free driving once they reach a stretch of compatible road.
