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-Tanaya Dutta
Despite the price hikes in Android phones, Apple seems to be keeping its Pro models stable this year. The upcoming iPhone 18 Pro and iPhone 18 Pro Max are expected to launch at the same starting prices as the iPhone 17 Pro models. While there is no official word regarding this, the latest information gives us an idea of what to expect in terms of pricing.
iPhone 18 Pro Series Price Could Be a Surprise for Buyers
According to GF Securities analyst Jeff Pu (via MacRumors), both the iPhone 18 Pro and iPhone 18 Pro Max will have the same starting prices as the iPhone 17 Pro and iPhone 17 Pro Max.
Analyst Pu said his firm’s recent “supply chain research” indicates that Apple is focused on “cost management” in an attempt to keep the starting prices of the iPhone 18 Pro models either “unchanged” or at a “similar level” compared to the iPhone 17 Pro models. To recall, the iPhone 17 Pro starts at $1,099 (around Rs 99,692) and at $1,199 (around Rs 1,08,744) for the the iPhone 17 Pro Max in the U.S.
The report further mentioned that Pu believes that Apple has been negotiating with Samsung and SK Hynix to achieve relatively “favorable” memory chip deals amid skyrocketing prices for DRAM and NAND storage. Apple is also said to find ways to lower the costs of some other core iPhone components, including the display and cameras.
Another analyst, Ming-Chi Kuo, has also suggested that Apple plans to avoid raising prices as much as possible. He predicts the company will at least maintain starting prices at “flat” compared to the iPhone 17 Pro models.
As of now, there is no clue regarding the India pricing. Given the stable US prices’ hint, we expect the iPhone 18 Pro models may not see a massive price hike. To recall, the iPhone 17 Pro and Pro Max models were launched in India:
iPhone 17 Pro: 256GB at ₹1,34,900, 512GB at ₹1,54,900, 1TB at ₹1,74,900
iPhone 17 Pro Max: 256GB at ₹1,49,900, 512GB at ₹1,69,900, 1TB at ₹1,89,900, 2TB at ₹2,29,900
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