Mumbai, May 26, 2025: Intesab Hussain has been named Chief Marketing Officer (CMO) and Chief Operating Officer (COO) of Mumbai-based Rilox EV, the company that manufactures the Bijli heavy loader electric vehicle.
Hussain will supervise the company’s strategic communications and operational effectiveness to enhance brand positioning and accessibility in electric mobility. He has more than 15 years of experience in marketing leadership.
“Joining Rilox EV at such a dynamic phase of growth is an honour. I look forward to creating bold and impactful campaigns and customer experiences that reflect our commitment to innovation and sustainability. Our goal is to establish Rilox as a well-known brand in the electric mobility space, associated with excellence, effectiveness, and affordability. Hussain stated
According to Rilox management, Hussain’s proficiency in data-driven growth strategies, brand differentiation, and market expansion will help the company’s marketing initiatives to increase consumer engagement and brand recognition. It is anticipated that his hiring will boost operational effectiveness and quicken the company’s outreach.
Avesh Memon, the founder and CEO of Rilox EV, highlighted Hussain’s contribution to the company’s mission: “We are excited to have Intesab join our leadership team. Our goal of increasing the accessibility and aspirational nature of electric mobility is perfectly aligned with his strategic vision and in-depth understanding of the EV ecosystem. We will improve our market reach and operational excellence with his dual role as CMO and COO,” Memon said.
Before joining Rilox EV, Hussain worked for top companies in senior marketing and business development roles, where he oversaw national brand rollouts and created customer acquisition plans. His hiring is a calculated move as Rilox EV fortifies its position in India’s developing EV market and develops its brand voice.
