Smartphone prices in India are steadily climbing across segments, with average selling prices (ASPs) rising year-on-year. Industry data shows mid-range and premium segments seeing the sharpest jumps, but even budget devices are no longer immune. Notably, price hikes are now affecting both new launches and existing models through post-launch revisions.
A key driver is the ongoing memory crunch, as global demand for DRAM and NAND has surged due to AI data center expansion. With memory accounting for a significant share of smartphone costs, brands are passing on higher input prices to consumers. Combined with rising components, logistics, and currency pressures, this trend is likely to persist.
Photo Credit: AI Generated
Are Segment-Wide Price Hikes Incoming?
A recent post by tipster Sanju Choudhary as suggested that the budget smartphone segment is set to see a substantial rise in prices soon. Smartphones previously priced between Rs 10,000 to Rs 12,000 will now cost between Rs 18,000 to Rs 20,000.
The affordable to mid-range segment will also see a hike as smartphones previously ranging from Rs 20,000 to Rs 25,000 will now fall between Rs 35,000 to Rs 38,000. Finally, smartphones in the premium mid-range to flagship killer segment, which were previously priced between Rs 40,000 to Rs 45,000 will now fall between Rs 55,000 to Rs 60,000.
Ive just heard that the budget smartphones segment is going to die soon :
Smartphones priced at :
₹10k-12k will be ₹18k-20k
₹20-25k will be ₹35k-38k
₹40k-45k will be ₹55-60k
Get ready to get SD 7 Gen 4 for ₹55-60k.
— Sanju Choudhary (@saaaanjjjuuu) March 30, 2026 “>
Prices Climb Faster Than Upgrades
In the past few months, we have seen leading OEMs hike prices of their older affordable smartphone, while substantially increasing the price of the latest model in the same series without any incremental upgrades.
Take for example; the Samsung Galaxy A57 5G, which got a substantial Rs 13,000 hike over its predecessor, the Galaxy A56 5G that recently had its price increased by Rs 1,000. Another example is the iQOO Z11x 5G, which fetches a starting price of Rs 18,999 that is Rs 5,500 more than last year’s iQOO Z10x 5G.
Mid-range smartphones aren’t immune to the hikes as well the Realme 16 Pro series, which not only took the company’s ‘Number’ series into the premium mid-range territory but also had its prices increased only two months after its launch in India.
Flagship smartphones like the Xiaomi 17, Samsung Galaxy S26 series, OnePlus 15, iQOO 15, and Realme GT 8 Pro also received major price hikes over their predecessors, signaling a clear industry-wide shift toward higher pricing tiers, even in the absence of meaningful generational upgrades.
What This Means for the Industry?
The steady rise in smartphone prices signals a structural shift in India’s mobile market. Once characterized by fierce competition and aggressive pricing, the industry is now moving toward consolidation, where fewer players dominate and margins take precedence over volume. Brands are prioritizing profitability as input costs soar, leading to fewer truly “budget” options and a growing gap between affordable and flagship devices.
Photo Credit: AI Generated
This shift could push consumers to hold onto their devices longer, slowing replacement cycles and potentially damping overall shipment volumes. Retailers may also face challenges in maintaining momentum in traditionally high-volume price bands, like under Rs 15,000, as these become less populated. On the other hand, this could open opportunities for refurbished smartphones and aggressive online discounts during sale events as companies attempt to balance rising ASPs with consumer affordability.
Will there be an End to the Memory Crisis?
The current memory shortage is primarily driven by unprecedented global demand for DRAM and NAND flash, both critical for smartphones and AI data centers. With major suppliers like Samsung, Micron, and SK Hynix prioritizing high-margin enterprise and AI applications, smartphone OEMs have been pushed further down the allocation chain. This imbalance has resulted in inflated memory prices, a trend unlikely to normalize in the short term.
While a full resolution to the memory crunch remains uncertain, there are early signs of easing. Recent reports suggest falling DDR5 prices, potentially driven by shifting AI demand dynamics and efficiency breakthroughs like Google’s TurboQuant, which reduces memory requirements.
At the same time, unverified claims around large-scale DRAM allocation deals by OpenAI have highlighted how sensitive pricing is to perceived demand. If AI-driven demand stabilizes and supply chains rebalance, memory prices could gradually cool, offering some relief to smartphone OEMs.
Conclusion
India’s smartphone market is undergoing a fundamental shift toward a high-cost, margin-first era. As the traditional “budget” segment disappears and prices climb without matching innovation, consumers face a new reality: paying more for less. While advancements like TurboQuant offer hope for stabilizing memory costs, the immediate outlook remains one of premium pricing and slower upgrade cycles.
For buyers, the focus must now shift from chasing yearly releases to prioritizing long-term value and durability in an increasingly expensive landscape.
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published: Tuesday, March 31, 2026, 16:40 [IST]
