- General Motors sold a boatload of Chevy Equinox EVs in July.
- The automaker moved around 8,500 of them, which GM says is a monthly sales record for any non-Tesla EV.
- The upcoming death of the EV tax credit is boosting sales of EVs industry-wide, GM said.
The Chevrolet Equinox EV is on a tear. General Motors’ entry-level electric vehicle was the best selling non-Tesla through the first half of 2025, stealing the title from crosstown rival Ford’s Mustang Mach-E.
That momentum carried into July, GM said on Monday. The automaker moved north of 8,500 Equinox EVs, marking the model’s best month ever. More crucially, GM says that’s the best month of sales for any non-Tesla EV ever. That’s at least 1,000 more than the Mach-E’s best sales month.
2024 Chevy Equinox EV RS AWD
Photo by: Mack Hogan/InsideEVs
It shows that even though Tesla is still far and away the market leader, other brands are catching up—and that EVs aren’t a one-brand show in America any longer. It also raises a thorny question about the future of EV sales in America: If the looming end to the EV tax credit is causing sales to spike right now, how bad will the crash be once that policy is dead and buried?
GM in particular has managed to grow its electric sales better than most in the last couple of years, thanks to a rapidly expanding stable of new models. Those include huge, expensive trucks and SUVs like the GMC Hummer and Cadillac Escalade IQ, but it’s the more attainable Equinox EV that’s leading the charge.
GM says it sold more than 19,000 EVs in July, a 115% gain year-over-year. The Equinox EV made up some 45% of those sales, with at least 10 other models splitting the remaining 55%. With the addition of July’s numbers, GM has sold over 36,000 Equinox EVs this year so far, beating last year’s sales.
Part of the Equinox’s popularity comes down to its excellent value proposition. In base, front-wheel-drive form, it costs $35,000 and offers 319 miles of EPA-rated range. That’s a range-to-price ratio that’s practically unmatched in America’s EV market, which skews toward premium and luxury vehicles. The average new EV sells for close to $60,000 these days, and options under $35,000 are few and far between—so the Equinox EV stands out.
And then there’s the expiring EV tax credit, which looms over all EV sales conversations in 2025.
Right now, the Equinox EV qualifies for the full $7,500 rebate, bringing its effective price down below $30,000. The suite of EV tax credit policies have been a massive driver of EV sales and, in particular, EV leases.
Republicans’ One Big Beautiful Bill Act, signed into law by President Trump on July 4, spells the end of that program after September 30. That deadline is likely pushing buyers to pull forward their purchases. GM itself says that’s likely a factor here.
“Industry-wide EV demand is surging, boosted in part by the upcoming expiration of the U.S. federal consumer tax credit program,” the automaker said in a press release on Monday.
The rest of the year will likely be a rollercoaster for EV makers in the U.S. Analysts predict strong EV sales through the end of Q3, followed by a slowdown after the tax credit sunsets.
Contact the author: Tim.Levin@InsideEVs.com
