- A UK insurance company analyzed search data from 2020 to 2024 to look for the most popular cars.
- It created a digital rendering based on the designs of all those cars.
People love crossovers. They’re among the country’s best-selling models, and the Tesla Model Y has long been the best-selling EV in the world. With all this in mind, UK-based insurance specialist Confused.com came up with an interesting experiment: Create a concept car based on what models people have searched for online in the past four years.
The result is “The Zenith.” Incorporating styling cues from various vehicles, the company created digital renderings of the ideal car. It’s a black, mid-size crossover EV with a full-width LED light bar at the front and rear—just like the refreshed Tesla Model Y. It has four doors, a rear hatch, and two-row seating for five passengers. The fictional EV measures 185 inches long, 74 inches wide and 62.6 inches tall. The wheelbase is 111.1 inches.
Photo by: Confused.com
According to Confused.com, the most searched-for cars that influenced the design of The Zenith were the Range Rover, Honda Civic, Toyota Camry, Ford Mustang and BMW X1. That said, there are over 600 models on the list.
There are no rendered images of the interior, but the company mentions a theoretical trunk capacity of 15.6 cubic feet. As for performance, its imaginary top speed is 129 mph—determined by averaging the speeds of cars on the search list. The black exterior color was picked because it was the most searched-for shade last year, according to Confused.com, with a monthly volume of over 24,000 hits. White had nearly 10,000 monthly hits, while red was at 3,310 searches.
“The Zenith embodies everyone’s ultimate dream car, combining style, performance and practicality for drivers worldwide,” said Rhydian Jones, motoring expert at Confused.com.
While this is just a fun exercise in imagination, it’s hard to gloss over the fact that this black crossover looks like every other crossover on the road today. Is that a good thing? I don’t know, but it certainly lines up with the goal of this experiment—creating a car based on what everyone is searching for.
