In a significant advancement towards enhancing road safety and realizing a vision of a collision-free society, Honda Cars India (HCI) has announced that it has equipped over 50,000 vehicles with Advanced Driver Assistance System (ADAS) technology. This achievement spans its entire product lineup, which includes the e City e:HEV, Elevate, City, and Amaze models. Notably, Honda was the pioneer in introducing ADAS-enabled vehicles with manual transmission in 2022.
The company has highlighted that the Honda Amaze stands as the most affordable ADAS-equipped vehicle in India. The sales contributions of ADAS-equipped variants are noteworthy, with the Elevate, City, and Amaze accounting for 60%, 95%, and 30% of their respective sales figures.
Honda SENSING, the brand’s intelligent ADAS technology, made its debut in India with the launch of the Honda City e:HEV in May 2022, marking the introduction of the country’s first mainstream strong hybrid electric vehicle. Acknowledging the increasing significance of safety, HCIL has progressively integrated this technology into additional models, including the Honda City (March 2023), Honda Elevate (September 2023), and most recently, the Honda Amaze (December 2024). The newly launched third-generation Amaze is recognized as the most economical ADAS-enabled vehicle in India, thereby making advanced safety features more accessible to a broader customer base.
Company representatives have stated that this milestone reflects HCIL’s dedication to Honda’s global vision of “Safety for Everyone” and its ambition to eliminate traffic collision fatalities involving Honda motorcycles and automobiles by the year 2050.
Kunal Behl, Vice President of Marketing and Sales at Honda Cars India Ltd, remarked that safety is “at the core of everything we do.” He emphasized that reaching the milestone of 50,000 ADAS-enabled vehicles on Indian roads demonstrates the company’s steadfast commitment to improving safety for all.
He additionally remarked that the feedback from customers concerning the implementation of ADAS technology has been predominantly favorable, reflecting an increasing consumer inclination towards advanced safety features, consistent with prevailing sales patterns.
Company representatives also indicated that among customers who selected models equipped with ADAS, one out of every two cited the advanced safety technology as their main motivation for purchase. This underscores the growing significance of safety in the purchasing decisions of Indian car buyers.
