Key Takeaways
- Pokemon Sleep collaborates with Dua Lipa for a trailer, featuring her song “Illusion.”
- The app tracks sleep, rewards players with pocket monsters based on their sleep quality.
- Previous franchise collaborations include Post Malone and Ed Sheeran for anniversary celebrations, showcasing Pokemon’s popularity.
Pokemon Sleep has collaborated with musician Dua Lipa for one of its trailers. Many video games have featured famous musical acts in their soundtracks that help make them more memorable. This includes the title Pokemon Sleep, which has now seen a popular artist be featured in promotional material for the game.
Pokemon Sleep is an app that tracks a player’s sleep and rewards them the longer they snooze. Gamers will be visited by different pocket monsters depending on how they slept through the night. Players have to place their mobile devices by their pillows in order to have their sleep tracked, though it can also be done by wearing a smartwatch or Pokemon GO Plus+ while Pokemon Sleep is on.
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Nintendo has collaborated with popular musician Dua Lipa for a Pokemon Sleep trailer that utilizes her music. Playing throughout the video is the song “Illusion,” which comes off of her latest album Radical Optimism. Every person in the video has a sleep style that corresponds with a certain pocket monster, showing some of the Pokemon that players can encounter in Pokemon Sleep.
Pokemon and Popular Musician Dua Lipa Collaborate
Dua Lipa is not the first musician to collaborate with Pokemon. Post Malone was a part of the franchise’s 25th anniversary celebration, where he released a new song based on the series and performed at a virtual concert. Artist Ed Sheeran performed in a virtual show centered around the RPGs as well, this time in Pokemon GO. The performance was done as a part of an event in the title that let players catch a Squirtle in sunglasses. Ed Sheeran also wrote a song for Pokemon Scarlet and Violet called “Celestial,” which was used to help promote the games and even featured a music video that was partly anime.
There have been a number of other Pokemon collaborations over the years. McDonald’s has partnered with Nintendo multiple times by pairing their Happy Meals with exclusive merchandise, while Burger King sold gold-plated cards in order to promote the first movie in the franchise. Build-A-Bear collaborated with Pokemon by offering plushies of pocket monsters such as Vulpix, Charmander, and Pikachu for fans to collect. Gamers were able to dress up the toys with a number of accessories and clothing, helping make each one of them unique. Pokemon is a very popular franchise, making it a smart move for artists and businesses to team up with Nintendo to create content and merchandise. The series currently has an anime running and more games on the way, making it very likely that players will see more collaborations featuring their favorite creatures soon.
- Released
- July 17, 2023
- Developer(s)
- Niantic , Select Button
- Engine
- unity
- ESRB
- e
