MUMBAI, 24th June 2025: Tata Motors is accelerating its electric vehicle (EV) push with an expanded portfolio strategy, a sharpened focus on premium and mid-range offerings, and a long-term ambition to capture 50% of India’s personal EV market. This aggressive goal follows a recent decline in their market share, which dropped from 81% in FY23 to 35% in May 2025.
Tata Motors is making significant investments in new model launches, such as longer-range cars and addressing price parity with ICE vehicles, to accomplish this. With plans to launch seven new EV models by 2030, they are also concentrating on growing their market share and presence.
Shailesh Chandra told reporters today that although Tata has a 75% market share in the entry-level EV market thanks to models like the Tiago EV and Punch EV, the company is now expanding into the high-margin premium and mid-tier markets. The Sierra EV is scheduled to make its debut later this year, and the Harrier EV, which was just introduced, has already attracted a lot of interest.
“The response to the Harrier EV has been surprising. Range anxiety, cost, and charging barriers are now being addressed, especially in the premium space,” said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility.
In the mid-segment, Tata aims to strengthen its presence with the Nexon EV and Curvv EV. “We’re working religiously to get the value proposition right in the mid-segment,” Chandra said, noting that mainstream adoption hinges on getting pricing, range, and features right.
By 2030, Tata hopes to have an 18–20% overall market share in the Indian passenger vehicle market, supported by a 15-model lineup instead of the current eight. At least two new EVs under the Avinya platform and 23 facelifts and refreshes are planned to ensure sustained relevance.
Chandra stated that Tata is still dedicated to its long-term plan, even though EV sales temporarily decreased as a result of the elimination of FAME incentives and increased competition. “This is a decade of opportunity,” he noted.
“Our focus is not short-term share, but long-term leadership,” Chandra added. “With the Harrier EV, Sierra EV, and more to follow, we’re well-positioned to drive the EV transition forward.”
